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Never to late to learn to code

Where are the female equivalents of Steve Jobs or Mark Zuckerberg?   Why do less than 1% of high school girls select computer science as a university major? Academic institutions need to find innovative ways to attract women into our engineering and technology classrooms. Increasing the much-needed presence of women in science,...

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Why business owners don’t embrace social media

One of the big reasons business owners don't embrace social media is because they don't know which platform will suit their business.  This is something I help my clients figure out at the very beginning.  You have to remember, not all social media is created equal, which means, not every...

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Connection Marketing — A Platform For Millennials

I have personally reached a point in my career at which I can reflect back on some decisions and say, “I’m so glad I did that in my 20s.” And on the flip side of that coin, I’m also thinking, “Why didn’t I think about this sooner?” I've had hundreds of conversations...

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4 Steps to Developing your compelling introduction

A compelling introduction is used to sway the listener. It’s used when you need to quickly capture attention and move it in your direction. This is when your introduction must be a story. Here’s 4 steps to developing your compelling introduction....

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If Your Life Falls Apart, Will Your Business Survive?

Something hard has happened. Illness, a death in the family, a brutal divorce—and your focus on your business waivers. This is natural, of course; a crisis will need your full attention. But what about your business? Can it survive your crisis?...

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6 Tips to Eliminate Your Travel Regrets

Some people wish they traveled more. Some people wish they didn’t have to travel at all. Some people wish they could have maximized their trip just a little more. What will it take for you to be purely happy with your trip experience?...

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Inheriting Money Is Complicated

[dropcaps type='normal' color='' background_color='' border_color='']T[/dropcaps]hen we realize that we have inherited money, most of us have the thought, “Wow, I want to make sure that I am responsible with this money but I have no idea what to do!” A good first step is to determine the answer to the following...

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Top Questions You Should Ask a Financial Advisor

Sherri contacted us because she was concerned that she was not getting the best financial advice. She was retired and using her nest egg for income; she wanted to make sure that her investments were doing okay because she was always worried about running out of money. Our meeting began...

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Have You Identified Your Ideal Client?

Marketing is ever changing. What works today will not work tomorrow and what did not work last week is kicking butt today. It is impossible to be everywhere at all times so you need to find out where it is best for you to show up. How do you determine the...

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Being More Intentional

Being More Intentional  I've decided that 2017 is a year of intention. I came to this decision when I went through all of the projects, business ventures, relationships, health goal results and other successes and failures I've had over the past year. When I broke everything down I realized a commonality:...

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Social Media Tips for Small Businesses

Now that the new year has come and gone, how much thought have you given to your social media for your business? Are you aware how social media can help grow your business? The first thing you must understand about social media is that it’s about building the KNOW, LIKE &...

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Preparing Your Own Trademark Application

Trademarks can be an expensive but worthwhile investment. One way to save some money is by preparing the application yourself. If you are up for the challenge, I highly suggest that you purchase a Nolo trademark book, such as this one: https://www.amazon.com/Trademark-Legal-Care-Business-Product/dp/1413322948/ref=dp_ob_title_bk I have no affiliation with this publisher, but have been...

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Interview with Wendy Dutwin | Creating Memorable Marketing Campaigns

Creating Memorable Marketing Campaigns | Interview with Wendy Dutwin, President & Founder, Limelight Media 1. How did you get into this role and profession? I am a real go-getter, Type-A, make it happen personality.  I’m from the east coast and I’ve worked in New York City, Austin, Texas and now Los Angeles.  I decided...

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From the corporate world to owning your own business

Thinking about making the move from the corporate world to your own business? There’s a lot to take stock of before you take the leap. Although a career in the corporate world has many benefits, it is not unusual for businessmen and businesswomen to get burnt out from stress and routine,...

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Running a Business with your Spouse?

Here are 3 Tips. Building a business with your significant other can be one of the greatest joys in a relationship, but it also has the potential to damage your bond if you don’t have a good strategy for approaching the new business venture together. Janet Carmichael, owner of Big Frog...

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