Growing Your Business
Understand that no matter just how good you are, you will always lose some customers through attrition. For example, they move away from the area. With that in mind, you must have a system in place for adding new customers, otherwise your business will fail to grow and eventually you will be out of business.
The best way to do that is create an ongoing stream of interested prospects that you can convert into customers. It doesn’t matter how small or even how big a business you are, you have to have customers in order to stay alive. A successful company is good at both selling and getting new customers.
So how do they do it? Through a solid marketing campaign. Not only will your business grow, your business will be around for years to come.
You may be asking yourself “How do I do that? I only have so many hours in the day, we are such a small business and money is tight.” Exactly, my point. Money is tight because you aren’t adding new customers, which in turn adds sales and increases the businesses bottom line.
Just because you started a business, it doesn’t mean that you are an expert in all areas of business, nor is that expected. That is why you invest in a marketing consultant and add them to your team. That allows you to focus on the side of business that you understand.
Look for a consultant who understands how to market a business and have them help you.
Today’s Big Thought is written by Jill Morgan, Femfessionals Regional Director