The 3 C’s of Successful Communication… and none of them is content.
I hear from a lot of marketing guru’s that “you need to get your message right” If you ever want to attract your ideal audience, and even though I agree, I always wondered, what the hell is the best way to get this message straight?
In my years as a coach and leadership trainer, I’ve made a lot of communication mistakes, and I’ve learned that there is a formula that even though it’s simple… It’s not easy. I wanted to share with you the main components of that equation, and hope it is of service.
You need to have a clear vision of where you want your business to go, the people you want to serve, the problem you are solving, and a keen awareness of your personal story. NO ONE IS PAYING ATTENTION TO ADVICE, THEY ARE PAYING ATTENTION TO STORY, and you need to be able to identify what parts of your account will best serve your audience.
You need to be able to connect the dots between your story and your audience, not only to use logic but using language that will allow engagement. People want to feel two things… 1. There is a point to the whole experience of paying attention to you. 2. That there is something that the two of you have in common. Remember that people might forget what you did, they might forget what you said, but they will never forget how you made them feel. So the next time you find yourself trying to explain something, make sure you are making the connection between the person and your story.
I seriously don’t care how good your story is if you don’t have the confidence to deliver your message in a way that makes me believe that you know what you are talking about. And let me tell you something, Confidence is an output that comes from practice. If you believe in your message and you are committed to changing the world through it, then you have to practice, edit, improve and practice some more.
Your story is a gift that can change the world, Go for it. And to get you started on your journey, I have a little Clarity Gift for you. If you click HERE, you will get my free five days, “Design your life” challenge, that will allow you to get clear on the impact you want to make in this world, and get closer to your core story.
May it be of service Fems!