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Attracting your Perfect Client

The Benefits of using Social Media to Attract your Perfect Client | Written By: Kay Sanders

How do I get more clients? This is the very obvious and frequently asked question!

One of the many reasons to use social media for marketing your business is branding and attracting your prospects.

By utilizing the power of social media, you can approach your perfect clients. Not only do you have to remain active on these platforms every day, but you also have to put thought into how you are projecting your brand message.

Attracting ‘the perfect clients’ requires a great deal of time and effort on your part.

By engaging potential clients on social media, you not only build a brand, you engage people and build personal relationships that turn prospects into paying customers further down the sales funnel.

Here are few things to do it the right way –

Chose the Best Social Media Platform for Your Business Brand

Now-a-days social media sites are becoming very popular and there are a lot of such sites emerging every now and then, it’s not always easy to determine which platform you should be focusing on. The key is to go where your target market spends most of their time.

Personal social networking is a complete different story than Branding your business through social networking sites, so it’s important to target the right sites and offer the right type of content.

The top social media sites for small business are Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, YouTube, Groupon and Yelp. You really don’t have to use all of them, but it’s a good idea to make a business page/profile on at least three or four of them and keep those pages updated on a regular basis to attain a trustworthy readership.

(Communication, Collaboration and Entertainment)

“Marketing is all about building relationships and relationships start with communication.” Isn’t that true?

All these social networking sites / platforms allow small businesses to communicate, educate and share information directly with their current and prospective customers. Content is no longer just text. Social Media has transformed communication into conversation so that business owners can share, connect and receive feedback on equal ground with their target markets.

When small businesses connect to their target audience, they feel powerful. When your target market feels powerful, they’ll trust you, they’ll buy from you, and they’ll stay with you. Businesses can collaborate with professionals and prospects for marketing by creating their own communities and/or joining communities. By doing so, they are actually connecting with their target customers..

Social networking works as a marketing tool and it’s fun. People want to go where they feel they belong and enjoy themselves.

Take advantage of social media’s entertainment factor, think of creative ways like how to have and spread fun with YouTube videos, blog posts, images, and podcasts – to make people smile and connect with your Brand.

Attracting the attention of the perfect client is not easy but, if you manage to match your requirements to those of your clients, then the magic will come into existence.

Don’t wait any further, go ahead and create interest in your business through attention-grabbing and active social media presence.


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