Powerful Reasons Why Case Studies Are an Effective Marketing Strategy | Written By: Michelle Nunez-Mendoza, MBA
Case studies – sounds boring right? Like something you do in academia. It’s not the first thing that pops up when you’re brainstorming marketing strategies. But case studies are a fantastic, and often overlooked, way to make you and your business stand out. Here’s why they’re so powerful:
You Will Stand Out
Press releases and marketing brochures are the norm. But a well-written case study presents a problem and shows how you and your business provided a solution. That speaks volumes about how your product or service adds value.
They Pay for Themselves
A case study is a marketing investment because it may involve competitive research, interviews, or testimonials, but once created it has many versatile uses. It can be re-purposed as a press release, and provide content for your website or your newsletter. You can use it for events, and even create an email campaign to publish your case study.
A case study can be a powerful business attraction vehicle. You can use it to approach clients or customers. It can be part of your media kit and will help you stand out from your competitors.
They’re Concrete, Not Fluffy
Some marketing pieces get a bad rap for being fluffy or discussing hypothetical topics. This is where case studies really shine. They’re real, and they’re about you and your business. They help people invest in your business because alongside a blog, they help tell your business’s story.
Do you have an awesome success story that would make a great case study? I’d love to hear about it. Sound off in the comments.
Michelle is a content creator, blogger, and marketing consultant. She is the founder of Michelle NM Marketing & Copywriting, where she focuses on providing content solutions for small business owners, sole proprietors, and corporations. Through her blog, she shares marketing tips and entrepreneurship advice. www.michellenmcopy.com