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Real Estate


You may think that wintertime isn’t the best time to show your home; however, you’d be surprised. Yes, winter days offer fewer hours of daylight for buyers to see your home. Sleet and snow make it harder for buyers to house-hunt. Even warm regions have challenges – the weather may...

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The holidays can be an ideal time to market a home. Families spend more time together, and sellers making a move during fall and early winter tend to be highly motivated. Also, companies transfer employees according to need, and January is one of the busiest times of the year. When relocating...

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Lenders dissect the entire credit history of a potential client with strict attention to income, credit, collateral and assets. Of the four, assets are perhaps the least discussed, yet may be the most important in securing credit and buying a home. Assets include the amount of money needed for the down...

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Protecting Your Identity: Solicitations vs. Scams

Here’s a little known fact: According to the Federal Trade Commission (FTC), “When you apply for a mortgage, the lender usually gets a copy of your credit report. At that point, an ‘inquiry’ appears on your report showing that the lender has looked at it. The inquiry indicates you’re in the...

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HOMEOWNERSHIP TIPS | Creating a home inventory is a good idea.

Do you have an idea of how much you have invested in your home? What it cost when you first invested in the upgrade, add-on or item? Homeowners insurance and Home Warranties can help provide financial help in case something happens to your property or its contents. Should it happen, having...

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Home Improvement Tips | Home Décor: The Upcycling Trend

You’ve moved into your new home and spent the first night dining on takeout in the middle of the living room floor. Your next challenge? Finding furniture with high style that won’t break the bank. You could go to the furniture store and buy a matching dining room set (yawn), or...

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Don’t Get Caught in the Sarasota Rental Trap!

There are many benefits to homeownership. One of the top benefits is being able to protect yourself from rising rents by locking in your housing cost for the life of your mortgage. Don’t Become Trapped  A recent article by ConsumerAffairs addressed the continuous rise in rents, stating: “The cost of putting a roof over your head continues...

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ideal clients

How To Identify Your IDEAL CLIENT

If there’s one mistake that new—and sometimes even established—business owners make, it’s this: failing to develop a clear vision of her ideal client. Too often we think our service or product is “for everyone.” And while it might be true that everyone could use your help, it’s simply not possible for...

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