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Founder of The Cookie Cups // a FemCity Interview

Nicole Pomije and I connected through a mutual contact, and we hit it off. With her background streaming from South Florida to her effervescent entrepreneurial spirit, her founding story left me inspired. I wanted to ask her all the questions women in our community generally ask. Beyond this intention, I wanted to share her story on juggling multiple businesses. She’s been featured in top business publications and popular online outlets….and well, I hope you get inspired by her story.

  1. What inspired you to create The Cookie Cups?

The concept for The Cookie Cups came to me one day when I was baking in my kitchen without the right pan. Little did I know the “mini cupcake tin” could be so inspiring! After experimenting with a few flavors of Cookie Cups and testing them on family and friends, The Cookie Cups was born.

  1. Were you ever nervous about launching The Cookie Cups with two other businesses?

In the beginning I was a little nervous, but I really took things with The Cookie Cups slowly so that nothing else would fall off track. There was no income yet coming from The Cookie Cups so I had to really keep my main focus on my other two brands.

  1. How do you manage to do all three businesses so well?

It is ALL about Time Management. I am a big “To-Do Lister” and I really have a great ability to prioritize the needs first, and the wants second while keeping everything running smoothly.

  1. Do you have any tips to share on how to launch a 2nd or 3rd business?

If you are thinking about or planning to launch a 2nd or 3rd business, make sure you are 100% certain about the new plans. Don’t be afraid to really weight the pros and cons, do some market research, and take a few months to create your plan before going full swing! Also, do you have the time for a new business? Can you push anything back to make time? I truly think that anyone is capable of doing anything if they really want to, but just make sure all of your plans are solid so you don’t drive yourself crazy!

  1. If someone was reading this and feeling the desire to launch a 2nd or 3rd business, what advice would you give them?

Put your plans on paper and read it. Then ask yourself these questions: Does it make sense? Will it make sense to other people? Who are your competitors? Are you willing to compete with them?

  1. During times of stress, did you ever feel like quitting?

I never felt like quitting- but during certain times I have had to re-evaluate where I spend my time, and where it should be better spent. I know this sounds simple, but this can literally mean I don’t take new PR/Marketing Clients for a few months so that I can spend more time baking cookies.

  1. What is your support system?

My husband, friends and family are all my immediate support system but I am also a part of a few really great Facebook groups filled with Entrepreneurs and Business Owners who have a lot in common with me. It can be really great to have someone to talk to about anything business related who is going through the same thing and just gets it!

  1. What is your personal mantra?

Hard work pays off! Starting any business is going to be HARD no matter what- but I truly believe that hard work will pay off.

For more interviews, please visit our Inspiration Section.

Violette is the Founder of FemCity // an online global network featuring business and lifestyle trends with over 70 local communities designed exclusively for women. Violette is also a motivational speaker, small business consultant, writer and mother of three. As a serial entrepreneur with over 20 years of experience, Violette is passionate about supporting women entrepreneurs through business growth, big vision strategies and positivity along the way. For more inspiration and business tips, visit www.femcity.com and www.violettedeayala.com. Follow Violette de Ayala // @violettedeayala

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1 Comment

  • Marge Dorsa / 2 May 2017 8:10

    So love your story. The to-do list is a must in my day, too, and frequently reviewing where my time is spent. Thanks for sharing!

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