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Kindness: A Simple Step Towards Standing Out

Companies are always looking for a way to stand out, whether it’s a new billboard, a new marketing campaign, a social media overhaul or even a new name. Sometimes these new avenues work; sometimes they don’t.

Unfortunately, that’s just the way business goes sometimes.

All this tireless effort to stand out and get revenue can become exhausting and strenuous leaving employees, managers and businesses in general feeling deflated, and that can lead to a short, temperamental staff.

How can that be avoided or rectified?

By instilling and ensuring that service is given with exceptional kindness. It seems far too simple, but it’s one of the most essential business practices that can be implemented. Here’s why:

It connects you with your customer.

People want to feel they matter. If you give exceptional service but it’s served with a robotic tone, the customer will leave with the impression that the company itself is robotic. Sure, it gets the job done, but a basic human need isn’t met during the interaction. By throwing in an extra amount of kindness companies can solidify a connection and future relationship with their customers.

There is overwhelming evidence that the higher the level of self-esteem, the more likely one will be to treat others with respect, kindness, and generosity. –Nathaniel Branden

It’s a free opportunity to make people remember you well.

Maya Angelou was right when she said, “People will forget what you did, but people will never forget how you made them feel”. In this digital age, companies must realize the weight that their actions and words have on the consuming audience. Society is more skeptical than ever and while that may create an initial dissonance, in the beginning, it’s easily dissipated by kind words and a smile. People may not give a business a raving review for overwhelming hospitality, but they will give a scalding one in its absence.

It Sells.

If you hold any doubt that kindness is an essential part of better business you need only consult Forbes magazine. Their annual list that’s devoted to the ‘Best & Worst Customer Service in America’ is an example in itself. Where purchasers are concerned, buying always comes down to the level of customer service. You may have the best product, but without a warm, efficient interaction, quality of product will be sacrificed for quality of experience each and every time. And once you’ve lost a customer, it’s incredibly difficult to gain them back.

In all, kindness is about showing people who you are and the respect that you have for others. And if as a business you can connect, make an impression and sell yourself all with a bit of kindness, why wouldn’t you?

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