Preparing Your Own Trademark Application
Trademarks can be an expensive but worthwhile investment. One way to save some money is by preparing the application yourself. If you are up for the challenge, I highly suggest that you purchase a Nolo trademark book, such as this one:
I have no affiliation with this publisher, but have been using their books for years. They are usually available at the public and law libraries, and can be purchased for Kindle. They are clearly written specifically for non-lawyers and contain very good examples and FAQs.
When you go online to fill out your trademark application, there is a feature on the PTO website that allows you to download your application, so that you have a saved file of it. Always do this. If nothing else, you can then re-use this document as a starting point for future applications, without having to re-enter your name, address, etc.
Once you’ve completed your application and downloaded it, consider having a trademark lawyer review it prior to filing your budget permits. Having used a Nolo resource to prepare your application, the application is likely to contain fewer errors and hidden landmines. The legal review at this point will often be much more affordable than if a lawyer preps the entire application for you. Some of my clients have learned the hard way that if they come to me AFTER they’ve filed their own applications through LegalZoom, some issues are not cheaply correctable at that stage or not correctable at all. A legal review of a well-prepared DIY application will often result in an overall savings, as post-filing issues are usually more expensive to correct.
This article is not intended to provide legal advice.