Questions You Need to Ask For Your Social Media Strategy
You know that “everyone” is online constantly reacting to and posting things on Facebook, Twitter, Instagram, Snapchat, and so on. Are you using social media for your business? More importantly, are you using it well? To get started, lets break down what you need to ask in order to get on the optimized path for your social media channels.
Who is your audience? Even if you are already on social media, you need to, as a business owner, have a keen understanding of who you are marketing to. Who is your ideal client? What is their demographic? What keywords are they using? If you are not creating content that is relevant to your audience, then you are not relevant.
Where is your audience? You should not be on every social media platform just to be on there. Use the platforms that your audience is using. Go where your audience is!
What is your objective? Brand awareness? Website traffic? Leads? Connecting? Your objective should be the focus of your content.
Who is doing your social media? It is important to figure out who is doing your social media (one person or many) and what they are responsible for. You can have everyone post, or divide by platforms. It is important to maintain an understanding of who is doing what and make sure that if you have multiple people taking care of your social media that they are using the same brand voice, as listed in number 5.
What are the key components of successful posts for each platform?It is crucial to understand how to construct posts that are optimized for each platform. Facebook loves live video, video, and images. Twitter and Instagram both like hashtags and need images. You need to know what works best for each platform. Using the exact same verbiage, hashtags, and images on all of your channels doesn’t usually work well and will keep your content from being seen by the most people.
How often will you post?How often do you want your audience to view your social media? If you only post once a week on Facebook, your audience will probably only go to your Facebook once a week. Also, each platform lends itself to different levels of posting. I would post more often on Twitter than Facebook, but I would also post more often on Facebook than on Instagram. You can always schedule posts in advance in order to make sure that you have key posts ready to go on certain days; like thanking your customers on Thanksgiving Day.
Is my content relevant for my audience?Now that you are ready to post, you know who your audience is, and you know where to find them post with a purpose!
What will you automate? It can be difficult to manage a lot of social media platforms, but there are tools you can use to automate your posts in order to save time and your post consistency. Try like Hootsuite, Buffer, and Sprout Social to start automating major posts that need to go out on specific days and times. Automation can be very helpful, but remember to make sure your audience realizes that there is a human behind the posts. Do not automate everything. Spontaneous posts can help, especially with breaking news and updates.
What is your budget for boosting your posts? Today’s social media platforms want to make money like any other company and are making organic reach (impressions your posts get without you paying for it) harder and harder to get. Are you willing to spend money on digital advertising to make sure certain posts can seen by your audience?
This list could definitely go longer, but it is a starting game plan for taking the steps to get your social media strategy for your business and your audience. Social media should enhance your brand, it should supplement your current efforts with your customer audience.
Christina is presenting at the FemCity Roanoke: Let’s Get Social event on April 20th. Take your brand to the next level of social, RSVP here.