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Quitting | Good for Business

Why Quitting Can Be Good For You And Your Business | Written By: Belinda MJ.Brown

When we position ourselves as either quitters or not quitters, we set ourselves up for dissatisfaction.

If we never quit, we get what we want — but at a high energetic and emotional cost that leads us to unhealthy relationships with ourselves and others. If we do quit, we become “quitters,” i.e. losers, and we suffer from self-doubt and a loss of confidence, which also leads to unfulfilling relationships with ourselves and others.

So how do we move on from an unhealthy situation in a way that doesn’t make us feel like we’re quitting?

Determine What Drives You To Avoid Quitting

First, understand what drives you to never quit. The hardest things to let go of are the things we get emotionally attached to. Oftentimes, we learn to never quit because that’s what was modeled for us early on in life. My mom survived, for example, by pushing through and never quitting, demonstrating it was the right path to lead. I learned to do the same: surpassing myself for three decades, working harder and harder, pushing myself to the limits to achieve success.

For aspiring professionals, business owners and women in general, growth and recognition often come by never quitting. Being able to fit a square into a circle becomes an art. However, as an executive coach, I’ve seen it has a cost, sometimes a very high cost, to our happiness. This is especially true when we work hard at something that doesn’t ultimately bring us fulfillment. For

example, the company you’ve been working at for several years is implementing its third reorganization. You’re proud of making things work the past couple of times, pushing hard to manage your team, keeping your focus on your clients’ satisfaction, and being a supportive asset for your organization even if the changes were not well thought out. You know you can make it work a third time, but there is nothing exciting anymore; you have been there, done that — at a high energy cost.

Most of us can only push ourselves to our max for a certain amount of time before we become burned out. In my mid20s, pushing hard to land a new client, make a partnership successful, or acquire a bigger home was fun and exciting. In my late 30s, it only brought the negative effect of stress. Recently, I decided to quit for the first time. This involved letting go of a business partner and my future home. It was scary and uncomfortable, and, like many of my clients, I experienced constant negative self-talk.

How will people perceive me? Was this the right decision? Am I becoming weaker?

Shift Your Perspective

The way we think about ourselves and our actions can evolve, and the energy associated with it can, too. In many cases, what can be perceived as quitting is, in fact, letting go — a healthy process to release a negative situation and anchor it in the past as an experience which served the purpose to grow oneself.

When one looks at quitting from the letting go perspective, thoughts and self-talk change. Emotions shift and lead to new responses that will support your decisions rather than make you second guess

them. Choosing the perception of letting go is a difficult process because it means giving less credit and importance to the ego (the part of us that usually got us to the great place to begin with) and allowing the creation of empty space in order for something more meaningful to transpire.

Not everything in our life, our career or business is meant to carry on, even if our ego continues to whisper, “Don’t quit!” So next time you start to push a square into a circle, think of it as an opportunity to evaluate which one, pushing through or letting go, will actually serve you best. The following tips will help you to do the assessment:

  1. Ask yourself: “In this particular situation what does quitting and letting go look like?”
  2. List the physical, emotional and mental cost and gain for both pushing through and letting go scenarios.
  3. Make the conscious decision to let go or push through.

Keep your energy and esteem up by simply becoming aware and choosing consciously so you will never call yourself or anyone else a quitter again.

If you are ready for a change in your career or in your life, schedule a complimentary Success Strategy Consultation  so you get the opportunity to discuss your strengths and potential limiting blind spots to design a clear road map for your success.


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