Social Media 101
Laura Alkhoury was our guest speaker and is a partner of FemCity Ottawa.
In the age of a constant flow of information, it can be hard to stand out; we discussed how to use the unique characteristics of each social media platform (and choose between them) to make genuine connections with others and grow your audience. We went over best practices for content, language, identifying our audience, optimizing our visibility, and using analytics to quantify the results! What a great session!
In case you missed it, here is the link to the presentation: