Stephanie Abrams Cartin and Courtney Spritzer // a FemCity Interview
Stephanie Abrams Cartin and Courtney Spritzer, Founders of Socialfly shared their founding story and some stellar marketing tips. They created an incredibly successful company, and while chatting with them, they shared how they did it and how you can too. Here’s a bit about their story…
We met six years ago through a mutual friend in Miami and totally hit it off! At the time, we were both working in corporate America and connected through our shared passion for wanting to lead the charge in the social media space. We started talking every weekend about the possibility of turning social media for brands into a business and working in a field that we were so passionate about. We talked about names, bought about 50 URLs…and then we both quit our jobs on May 4th, 2012. Now we’re Google’s #1 ranked social media agency!
What were some challenges you had along the way? And were able to surpass?
One of the first challenges we had was the original name of our company, Collective Media. Because we optimized our website and social media as soon as we started our business, we instantly started ranking on Google. This lead to us receiving a xcease and desist letter from a company with a similar name that told use we had to stop using the name. This scary situation that happened as we were just starting out ended up being a blessing in disguise. We took this opportunity to rebrand, and that’s how we created the name Socialfly.
What advice would you share with other women looking to create their social PR firm?
First, if you have a business partner, be sure you each have a different skill set. This is one way we have been successful because it allows us to divide and conquer. Next, focus on your strengths. If you are starting a social media agency, you are likely great at social media but may not be the best at accounting. Rely on experts and start your power team for your business early on. Having a great attorney, accountant and business coach has been instrumental to our success.
When creating a campaign, what are some marketing tips women in our community should consider?
Be sure your brand is consistent not only on your website but across all of your social platforms. Before you start posting on social platforms, make sure you have a strategy. You may not need to be on every social platform so figure out which ones make the most sense for your business objectives and the audiences you are targeting and create intellectual content based on those goals to appeal to the right demographic.
What is the easiest way to get brand exposure for those just starting out in business?
Use social media strategically. Platforms such as Facebook allow business to run ads and even direct traffic to other platforms. In the world of social media, video content is highly efficient and generating original content in the industry or sector that your company specializes in and promoting those posts can be an excellent tool to build thought leadership and awareness. Hiring a PR firm or a publicist is another excellent way to gain media exposure in target publications that align with your brand and businesses goal.
What is a great success story you have seen from a very “on point” marketing campaign? And its’ results?
One of our clients, Full Beauty’s Own Your Curves campaign was a huge success. Our agency and fullbeauty.com began to diversify the amount of social content delivered to the full beauty customers each day to increase the probability of individuals taking action. Post content on Facebook and Instagram rose by 50-75% per day, allowing the team to analyze each content type, overall consumer reaction better, and therefore optimize the advertising strategy based on these results. Fullbeauty saw a 4.5x ROI from social media advertising when this change occurred.
The inspirational advice you have to share with women looking to launch a Social PR business?
If you’re looking to start your own business, you have to be extremely passionate about what you are doing because it is a 24/7 job so make sure it is something you love, and it won’t feel like work at all! It is also critical to surround yourself with other entrepreneurs, self-starters, and business owners because people are willing to help. Don’t be intimidated to ask for advice because these people have done it before and you can learn an incredible amount from them. When you inevitably make a mistake, learn from it and do your best to learn from it and evolve as a company.
What is the mantra that kept you going?
Like, Love, Follow! It’s our tagline because that’s how consumers interface with a brand through social media and grow loyalty, but it’s also very much how Socialfly started. We liked each other and shared passion (love) for social media which led us to follow one another into partnership.
Another mantra we try to live by is to remember that all you can do is the best you can do each day! There’s always 10,000 things that need to be done at once so make a list, break everything down, and do what you can. Never forget to give yourself credit for all the great things you are doing.
For more interviews, please visit our Inspiration Section.
Violette is the Founder of FemCity // an online global network featuring business and lifestyle trends with over 70 local communities designed exclusively for women. Violette is also a motivational speaker, small business consultant, writer and mother of three. As a serial entrepreneur with over 20 years of experience, Violette is passionate about supporting women entrepreneurs through business growth, big vision strategies and positivity along the way. For more inspiration and business tips, visit www.femcity.com and www.violettedeayala.com. Follow Violette de Ayala // @violettedeayala