Themes: The Subtle Attraction Of Your Instagram
Instagram has been around for some time now. Most business owners who utilize this social platform feel pretty confident in their images and overall appearance of their feed. However, as this Instagram world becomes more popular for business, more familiar to consumers and more controlled by users, it also becomes more important than ever to have a clear theme within your Instagram.
What do we mean when we say ‘theme’? It’s more like cohesion. Just like your store-front, your Instagram is a reflection of your brand. In that vein, anything that goes on your Instagram should reflect and vibe with your brand. How can you, as a business owner, make sure that what you’re posting is vibin’? Here are some tips:
- Make sure you’re choosing colors and themes that mesh with your brand. If your colors are pink and gold, try to incorporate those tones into your images and posts. It sounds simple, but it’s not always easy. Utilize Instagram’s editing capabilities as well as a good app to make sure the colors you need to include really pop.
- Make some cohesion happen in your subjects. Setting specific alternations between types of images can be incredibly beneficial. Sure, maybe you took a photo of a really great piece of art, but if it’s a complete clash with your overall Instagram flow, it may subtly but effectively turn off your followers. We like continuity—it makes us feel familiar and therefore, comfortable.
- Share carefully. It’s tempting to see something positive from a customer via their Instagram post, but make sure that when re-posting it you don’t put a kink in your array of images. It will come off as visually awkward. Instead, focus on controlling the tags. Offer a freebie in exchange for a specific type of image or selfie. You’ll gain a whole new following and reiterate your prominence as an on-image brand. And then, when you share, you won’t have to worry so much about the image fitting in with your theme.
- Be cognizant of the ‘collage’ not the post. Don’t be afraid to take chances with your images. Just keep in mind that when a potential follower sees your account they will take in your WHOLE account. One post won’t sell them—the collage of what you share will. If they find it cohesive, inspiring and with a heavy since of continuity (meaning they get familiar with what you post and when you post), they won’t think twice about adding you to their list that they are following.
Instagram has quickly become the best way to treat your voyeuristic customers to a big peek at what you’re all about as a brand. Don’t waste your opportunity to grab and keep them by lacking focus on the ‘big picture’ of your Instagram.